Vessero's promise is a product in and a campaign out: paste a product page, and get back the videos, ads and posts a launch needs, finished and in every shape the channels want. Some of that is in the product today, and some of it is being built as you read this.
This walkthrough follows a campaign from the first sentence to the exported files, says plainly which steps you can do today, and marks the parts that are still coming. When one of them ships, it gets an entry in the changelog.
What you can do today, and what is coming
| Today | Coming |
|---|---|
| A brief box on the site, with a goal for what you are making | Reading a product page from its link into a product card |
| Templates: boards that arrive with every card already run | The campaign agent, which lays out a whole board from one brief |
| A canvas of cards and wires, shared live with the people you invite | Brand kits: your logo, colours, type and voice on every card |
| Every model, picked per card, with the price on the Run button | Cast: AI presenters, always labelled as AI |
| Voiceover, music and assistant cards | A finish card for call-outs, price stamps and end cards on the canvas |
| Narrated videos with motion graphics in Story | Variations: one concept fanned out and priced as a set |
| Automatic refunds when a run fails | Team workspaces, seats and review links |
| Downloads from every card | Ad-policy checks before export, and Content Credentials |
1. Brief it
Everything starts with a brief: a sentence about what you are promoting, or its link, and a goal — a UGC ad, a product demo, an app install ad, a TikTok Shop clip, a launch film or an explainer. The brief box is on the homepage and at the end of most pages on this site.
A sentence is enough. "Halden, a travel mug that keeps coffee hot for 12 hours, for early commuters" gives a board more to work with than a paragraph of adjectives. If you are not sure what to say, the free hook generator asks for the same things a good brief contains.
If you are signed out, the box signs you in with Google first. What you typed stays in your browser tab rather than in a link. Pasting a product link today keeps the link as part of your brief; reading the page itself, its photos and its claims, into a product card is one of the things being built.
2. Start from a board
Campaigns are built on Spaces, a canvas of cards and wires. The quickest start is a template: a board named for what it makes — a product reveal, an ad in three moods, a narrated social clip — whose stages are titled, whose notes explain each step, and whose every card has already been run, so you open it onto finished samples rather than empty frames. Opening a template is free, and so is building on it.
You can also start from a blank board. The campaign agent, which will read your brief and lay out a whole campaign board for you, is coming.
3. Direct the cards
A board is directed through its wires. There is no settings panel for how cards talk to each other; what you wire into a card, and where, is the instruction.
- Text into a card becomes its prompt. Write the brief once, and every card wired to it reads it.
- A still wired in as a reference keeps the subject the same from shot to shot: the same mug, the same kitchen.
- Stills wired to a clip's first and last frame decide where the shot opens and where it lands.
- An assistant card reads everything wired into it and writes what the next card needs: a shot list, a camera direction, a hook, a voiceover script.
- Name a card with @ to drop it into a sentence on another card.
Each card picks its own model. A key frame might suit one image model and the clip a particular video model; the models page lists every one, with what it costs.
4. Run it, with the price in view
Every card shows what a run will cost, in credits, before you press it. Video is priced by the model, the length and the resolution you pick, and the number on the button is the number you pay. One run can make up to four takes, each on its own card, so you can compare them side by side.
If a run fails, on our side or at the model provider, its credits go back to your balance by themselves. A run that finished but was not what you wanted has used the compute, so it is not refunded; press Run again for another take.
There is no free plan. Browsing, templates and building a board cost nothing; the credits come from a plan's monthly allowance or a credit pack when you run something. Pricing has the details, and the Trust page sets out exactly how refunds and carry-over work.
5. Add voice and music
A voiceover card reads a script aloud; wire an assistant card into it and the script it writes becomes the narration. A music card makes a bed to put underneath. Both are priced on their Run buttons like everything else, and both can be downloaded on their own.
6. Finish it
A generated clip is raw material. What turns it into an ad is the finish: captions set in real type, motion graphics, and an ending that says what to do.
Today Story does it for a script: it turns one into a narrated video with motion graphics, which suits explainers and faceless channels.
On the canvas itself, a finish card for call-outs, price stamps and end cards is coming, and so are checks against the ad policies of the platform an ad will run on.
7. Work on it together
Share a board and the people you invite work on it with you, live: you see each other's cursors and changes as they happen. Titled groups and notes keep a big board readable, and undo is one keystroke away.
Seats, shared team workspaces with pooled credits, and review links that let a client see and approve work without learning the tool come with the Team and Agency plans, which are listed on the pricing page and not on sale yet.
8. Export
Download each clip, still and track from its card. Every plan includes 1080p exports with no watermark, and Pro adds 4K where the model offers it. Before an ad goes live, check it against our guides on aspect ratios and safe zones and AI presenters and the FTC rule.
What comes next
The parts marked as coming above are being built now: the product page read from its link, brand kits, Cast, the campaign agent, the finish card, variations, Apps that package a workflow to run again, and team workspaces. Each will be marked as live across the site, and get its own entry in the changelog, on the day it ships — not before.