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    • Creative BoardThe multiplayer canvas a campaign is built on: wired cards, every model, templates in one click and the price on every Run.
    • MotionThe motion engine: captions with real typography, kinetic type and motion graphics, from the finish card, Story and Prompt to Motion.
    • TemplatesBoards named for what they make: product reveals, video ads, social clips. Each arrives with finished samples, and opening one is free.
    • ModelsEvery video and image model on Vessero, with the credits each one costs before you run it.
    • AppsCampaign workflows packaged to run again: paste a product link, pick a presenter, and the finished ads come out.
    • Brands & e-commerceBuild the hooks, demos and cut-downs for a launch on one board, test more than one idea, and see what every run costs before it runs.
    • AgenciesPitch directions side by side before the shoot, direct the client’s pick to a finished cut on a shared board, and price every round first.
    • App & SaaSWrite, voice and cut hook variations for install ads and explainers, in every shape the feeds want, priced before they run.
    • CreatorsNarrated shorts, consistent characters, B-roll, music beds and thumbnails at the cadence a channel needs, without a crew.
  • Templates
  • Pricing
    • FAQAnswers about templates, credits and plans, models, AI disclosure and your account.
    • TrustHow credits, refunds and AI disclosure work: what the product enforces today, and what is coming.
    • Guides· HEREGuides to UGC ad hooks, 30-second scripts, creative testing, aspect ratios and the FTC rule on AI presenters.
    • ChangelogEvery change to Vessero you can see, with the date it shipped.
    • Free toolsA free hook generator and UGC script generator for ad writers. No account, no credits, nothing stored.
    • CompareVessero side by side with Arcads, Creatify and Higgsfield: what each offers and costs, and where each is the better choice. Dated and linked.
    • AboutWhat Vessero is, who it is for, and the principles it is built on.
    • ContactTalk to the Vessero team about your account, plans for teams, or a partnership.
    • AffiliatesEarn 25% of every subscription payment for a customer’s first 12 months. For creators, agencies and educators who teach people to make ads and video.
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Vessero turns a product link into a campaign: UGC-style videos, ads and content, cast with presenters who look like your customers and finished with real motion design, on one canvas your team can direct.

People in our videos are AI actors unless we say otherwise.

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© 2026 Vessero · A product of Forgutti Unipessoal Lda

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Guides

The craft, written down.

How to write the hook, build the 30 seconds after it, test what works, stay inside the rules on AI presenters and fit every platform's frame — the working knowledge the studio is built on, for anyone making ads.

  1. 01

    Hooks

    How to write UGC ad hooks that stop the scroll

    The six hook patterns, how to build each one from facts about your own product, and the rules that keep a hook usable when an AI presenter says it.

    6 min read · updated 18 September 2026

  2. 02

    Structure

    The anatomy of a 30-second UGC ad

    Five beats, second by second — the hook, the problem, the product doing it, one reason to believe and the call to action — with the word budget that makes them fit.

    6 min read · updated 18 September 2026

  3. 03

    Testing

    Testing ad creative: hooks × presenters × CTAs

    How to test creative one variable at a time, name every variant by what changed, build the matrix without remaking the whole ad, and read the results without fooling yourself.

    5 min read · updated 18 September 2026

  4. 04

    Compliance

    AI presenters and the FTC rule on fake testimonials (what's allowed)

    What the FTC's 2024 rule on reviews and testimonials means for ads with AI presenters — what they can say, what they cannot, and how to label them. Risk reduction, not legal advice.

    6 min read · updated 18 September 2026

  5. 05

    Formats

    Aspect ratios and safe zones for TikTok, Reels, Shorts and Meta

    The shape each placement wants, where the app's own interface covers your video, and how to plan one shoot that cuts cleanly to 9:16, 4:5, 1:1 and 16:9.

    5 min read · updated 18 September 2026

  6. 06

    Walkthrough

    From product page to campaign: a Vessero walkthrough

    What happens between a brief and a finished set of ads on Vessero today, step by step — and which parts of the product-link-to-campaign flow are still being built.

    6 min read · updated 19 September 2026

Free tools

Or start from a draft.

The hook and script guides have tools to match: free, no account, and written to the same rules.

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Hook generatorUGC script generator