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Vessero turns a product link into a campaign: UGC-style videos, ads and content, cast with presenters who look like your customers and finished with real motion design, on one canvas your team can direct.

People in our videos are AI actors unless we say otherwise.

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  1. Templates
  2. /
  3. Problem → solution demo

Ads template

Problem → solution demo

Two beats of a problem the viewer knows, then the product removing it on camera.

5 stages · 9 cards · 5 finished samples

Use this templateAll templates

Opening it is free. Nothing is charged until you press Run on a card.

Made with this template · Veo 3 Fast · 4s · 720p

What it makes

Every card arrives already run.

These are the outputs the board ships with, each made from the prompt on its card. Run any card again and it makes a new take from the same wires.

  • Still from the Problem → solution demo template: Vertical phone photo in the same apartment and light as reference image 1: the man from reference image 1 sits on a charcoal fabric sofa and looks down, mildly exasperated, at cereal crumbs scattered across the seat cushion and pushed into the seam beside him, one hand mid-brush. Mouth closed. Photorealistic, natural phone-camera look. No text.

    Image · Nano Banana Edit · Still

    Vertical phone photo in the same apartment and light as reference image 1: the man from reference image 1 sits on a charcoal fabric sofa and looks down, mildly exasperated, at cereal crumbs scattered across the seat cushion and pushed into the seam beside him, one hand mid-brush. Mouth closed. Photorealistic, natural phone-camera look. No text.

  • Clip from the Problem → solution demo template: Handheld vertical phone video: he brushes at the crumbs, they roll deeper into the seam, and he looks up at the lens and says, deadpan: "Brushing just pushes them deeper." No music. A clean frame: no subtitles, no captions, no on-screen text of any kind.

    Video · Veo 3 Fast · 4s · 720p

    Handheld vertical phone video: he brushes at the crumbs, they roll deeper into the seam, and he looks up at the lens and says, deadpan: "Brushing just pushes them deeper." No music. A clean frame: no subtitles, no captions, no on-screen text of any kind.

  • Still from the Problem → solution demo template: Close vertical phone photo of the sofa seam from reference image 1, crumbs caught in it, and a hand gripping the sage-green handheld vacuum from reference image 2 by its pistol grip, its crevice nozzle touching the start of the seam. Same fabric, same light. No text.

    Image · Nano Banana Edit · Still

    Close vertical phone photo of the sofa seam from reference image 1, crumbs caught in it, and a hand gripping the sage-green handheld vacuum from reference image 2 by its pistol grip, its crevice nozzle touching the start of the seam. Same fabric, same light. No text.

  • Still from the Problem → solution demo template: The same close shot as the reference image — same seam, fabric, light and angle — a moment later: every crumb gone, the fabric clean, the vacuum’s nozzle lifting away at the far end of the seam. No text.

    Image · Nano Banana Edit · Still

    The same close shot as the reference image — same seam, fabric, light and angle — a moment later: every crumb gone, the fabric clean, the vacuum’s nozzle lifting away at the far end of the seam. No text.

  • Clip from the Problem → solution demo template: Close handheld vertical video: the vacuum glides along the seam in one slow pass and the crumbs are sucked up into the nozzle as it goes, leaving the fabric clean behind it. Satisfying and steady. Sound: a soft vacuum hum. No music, no on-screen text.

    Video · Veo 3 Fast · 4s · 720p

    Close handheld vertical video: the vacuum glides along the seam in one slow pass and the crumbs are sucked up into the nozzle as it goes, leaving the fabric clean behind it. Satisfying and steady. Sound: a soft vacuum hum. No music, no on-screen text.

The stages

How the board runs.

  1. 01

    Product

    The product that removes the problem. The solution still reads its photo as a reference, so the vacuum on screen is this vacuum.

  2. 02

    The problem

    Two beats of the problem, specific and physical: crumbs in the sofa seam, and a hand that only pushes them deeper. The viewer should recognise their own couch before they see the product.

  3. 03

    The solution

    The product removes the problem on camera, in one pass. The first still puts this vacuum on that sofa (both are wired in as references), the second is the same seam clean, and the clip travels from one to the other.

  4. 04

    Script

    The words the finish captions and closes on: the problem, what the product does about it, one fact, one action. The facts come from the product card and nowhere else.

  5. 05

    Finish

    The finish cuts the problem, then the solution, captions them from the script and closes on the product. The presenter is synthetic, so the ad is labelled as AI-generated.

Cards it uses

  • Product
  • Actor
  • Image
  • Video
  • Assistant
  • Finish

Each generator shows its price before it runs, and picks its own model.

How the canvas works

More ads

Related templates.

  • Clip

    Ads · 3 stages

    Brand sheet to video ad

    Describe a brand, art-direct a key frame, then animate it into a short ad.

  • Clip

    Ads · 3 stages

    Luxury product reveal

    One product still becomes two campaign frames and a slow, expensive-looking reveal.

  • Clip

    Ads · 3 stages

    Preview ad direction by mood

    Same product, three moods side by side — pick the direction before you shoot a frame.